BELIEVE YOUR EYES
Unbranded disease awareness campaign for Dry Eye Disease
BELIEVE YOUR EYES Campaign Concept
“BELIEVE YOUR EYES” is an unbranded, disease awareness campaign concept presented as part of an internship project in the the summer of 2017. In this presentation, I developed and pitched three different concepts to entire Dudnyk company. “BELIEVE YOUR EYES” was my recommended campaign, and I pulled this concept through into multi-platform tactics, including a social media campaign, journal ad, website and moving banner ad.
BELIEVE YOUR EYES Social media
BELIEVE YOUR EYES JOURNAL AD
BELIEVE YOUR EYES WEBSITE
BELIEVEYOUREYES.com features helpful information for patients suffering from Dry Eye, including background information on the disease and tips for treating symptoms. The website also features an interactive forum where users can post images of scenes they are finally able to enjoy now that they are aware and treating their Dry Eye, using #BELIEVEYOUREYES.
